According to the Australian Institute of Health and Welfare 15-25% of deliveries in Australia involve pregnancy disorders of pre-term labour, pregnancy induced hypertension/pre-eclampsia foetal growth restriction and gestational diabetes. Many conditions are not detected as early as they could be leading to increased stress and morbidity for both mothers and babies, as well as increased medical costs. The challenge we face is to introduce efficiencies that will ensure sustainability of, and at the same time improvement to, current support programs.


Women who are pregnant know how significant a change it can bring to their lifestyle.  Whether it is a routine pregnancy, or particular risks are present such as pre-eclampsia, gestational diabetes or simply weight gain, the Healthcare Coach provides an opportunity for improved outcomes. Personal Action Plans can be tailored for almost any set of conditions and to meet most individuals' needs. Doctors, nursing staff and care co-ordinators interact with an intuitive interface to set up plans whilst patients can receive personal instruction in no more than 10-15 minutes on average.

The human avatar Healthcare Coach support for each patient is personalised and provides:

  • Real - time monitoring

    • headache

    • epigastric pain

    • proteinuria

    • vomiting

    • swelling 

    • BSL, weight, BP,

  • Education, coaching, reminding & rewards specific to their condition

    • Diet

    • Exercise

    • Smoking/Alcohol

    • Breast Feeding

    • Travel

    • CMV/OTC/Toxoplasmosis

  • Data based protocols with tolerances & action thresholds determined by the patient's doctor

    • Improving communication and enabling between review intervention whenever necessary.

The Problem
Home Independence.  Hospital Connected.™
Meeting Individual Needs in the Community
Human Avatar Healthcare Coach
improves patient experience and outcomes

Did you know?

  • There are about 300,000 births in Australia each year

  • 4% of births are to teenage mothers

  • 14% of mothers smoke during pregnancy 

  • About half mothers drink alcohol during pregnancy

  • 6% of babies born in Australia are low birth weight

  • About half mothers drink alcohol during pregnancy

  • Pre-eclampsia occurs in about 5-10% of pregnancies

The Possibilities

mHealth, in its various forms, offers pregnant women the opportunity to improve care and confidence at home whilst at the same time visiting their health carer when required for antenatal care.

Studies show that to be truly effective, mHealth interventions need to achieve sustained engagement with their patients.  Our research shows there is no better way to sustain engagement than through a trusted personal advocate available 24/7/365 and equipped to coach, educate, remind, monitor and provide feedback. Medication compliance (iron, folate), health monitoring (BP, blood sugar, weight), appointment reminders are all opportunities for better antenatal care.

The Statistics

The Results Using a Human Avatar

Patient Engagement shows significant improvement when using our Human Avatar:

  • Patient satisfaction rose above 85%

  • Patients engaged the application 9 times/day 

  • 88% will continue to use avatar for advice

  • 89% found the avatar to be trustworthy 

  • Older populations assimilated well